Nestle QikScan Image Recognition

In modern retail, winning at shelf is as critical as winning on price or promotion. Brands can invest heavily in marketing and distribution, but if products are not visible, available and correctly displayed in store, performance quickly suffers. This is the challenge that ConnectGroup addresses with its QikScan AI technology.

QikScan AI is designed to give brands a clear, objective and real-time view of what is actually happening on shelf. Using image capture and artificial intelligence, the technology tracks and measures key execution metrics such as share of shelf, on shelf availability and forward share versus market share. Instead of relying on delayed reports or manual audits, brands can see store-level realities as they happen.

For Nestlé, this capability delivers immediate value. QikScan AI provides visibility into how products are presented across stores, highlighting whether ranges are fully stocked, correctly positioned and receiving the shelf presence they deserve. This level of insight allows teams to identify gaps in execution quickly, before they translate into lost sales.

Beyond availability, the technology helps bridge the gap between strategy and execution. Forward share data shows how much shelf space a brand has relative to competitors, while market share data shows how the brand is performing in sales terms. When these two views are analysed together, teams can clearly see where shelf presence is supporting growth and where it is holding performance back.

Because insights are delivered in near real time, actions can be taken faster. Field teams can prioritise the right stores, sales managers can focus conversations on facts rather than assumptions and marketing teams can better evaluate whether in-store promotions are landing as intended. The result is a more responsive and data-driven approach to retail execution.

What sets QikScan AI apart is its practicality. It works within existing field workflows and reflects real store conditions rather than theoretical planograms. This makes the data more credible, more actionable and easier for teams to adopt.

By using ConnectGroup’s QikScan AI, Nestlé gains a reliable lens into product visibility and execution at shelf. This ensures that products are not only listed, but consistently well displayed and effectively promoted, supporting stronger in-store performance and better commercial outcomes.