Old Buck Outlet Branding & Activations

Old Buck – December Activations & Branding

During the festive season, Old Buck aimed to dominate visibility across selected outlets in the Eastern Cape. This included both indoor and outdoor branding, supported by activations that matched the energy of December trading.

MegaVision Media delivered large-scale outlet branding, including painting, signage, murals and custom installations. Each site was treated individually, ensuring the work suited the environment and stood out without feeling generic.

The combination of permanent branding and festive activations created a strong, lasting presence that extended beyond the holiday period while capitalising on peak foot traffic.

The result was a cohesive, festive-ready retail environment that strengthened Old Buck’s presence at point of sale during one of the busiest trading periods of the year - a win for Heineken Beverages.

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