Unilever Food Solutions Wholesale Promo

In Q4 2025, Unilever Food Solutions rolled out a targeted in-store trade media campaign across Gauteng’s leading wholesale outlets, with a clear focus on visibility, consistency and influence at the point of purchase. The initiative centred on the deployment of standout rental fixtures designed to cut through busy wholesale environments and position the brand prominently where buying decisions are made.

Wholesale stores are fast-paced, high-volume trading spaces where brands compete aggressively for attention. Shoppers are often mission driven, moving quickly through aisles and making decisions based on availability, familiarity and visibility. The objective of the rollout was to ensure Unilever Food Solutions remained highly visible and top of mind within this demanding retail context.

The rental fixtures were strategically positioned in high traffic areas, maximising exposure while reinforcing brand presence close to relevant categories. Their design balanced scale and practicality, allowing the brand to stand out without disrupting store flow or operations. This ensured strong visual impact while maintaining alignment with wholesale trading realities.

By using rental fixtures, Unilever Food Solutions achieved flexibility without compromising on quality or consistency. The approach allowed for rapid deployment across multiple outlets while maintaining a uniform brand presentation throughout the region. This consistency played a key role in strengthening brand influence, particularly among repeat wholesale shoppers who rely on visual cues to navigate crowded aisles.

The campaign demonstrated the effectiveness of well-executed trade media in wholesale environments. By combining strategic placement with durable, high-impact fixtures, Unilever Food Solutions was able to elevate its shelf presence and reinforce brand authority during a critical trading period.

Overall, the Q4 2025 rollout highlighted how targeted in-store execution can translate brand strategy into tangible presence on the shop floor. Through focused deployment in Gauteng’s leading wholesale outlets, Unilever Food Solutions strengthened its point-of-purchase influence and ensured its brands stood out where it matters most.

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