SC Johnson Wall Murals

In recognition of World Toilet Day, SC Johnson partnered with MegaVision Media to deliver a practical, education-led initiative focused on everyday hygiene. The campaign transformed ordinary school walls into clear, engaging reminders about proper toilet hygiene, using the school environment itself as a learning tool.

Schools are high impact spaces for health education. Learners interact with these environments daily, making them ideal for reinforcing positive habits in a way that feels natural and continuous rather than instructional or temporary. By embedding hygiene messages directly onto school walls, the campaign ensured the message was seen repeatedly and absorbed over time.

The wall executions focused on simple, easy-to-understand hygiene principles related to toilet use and handwashing. Visual clarity and accessibility were prioritised so that learners of different ages could engage with the content. Rather than relying on once-off talks or printed materials that can be easily lost, the messaging became a permanent part of the school setting.

MegaVision Media managed the rollout across selected schools nationwide, ensuring consistent quality and placement while adapting to the practical realities of each site. The approach balanced visibility with sensitivity, delivering educational content that supported schools without disrupting daily routines.

The initiative aligned strongly with the purpose of World Toilet Day by highlighting the importance of sanitation and hygiene in a relatable and local context. It also reinforced SC Johnson’s commitment to everyday health and wellbeing, particularly in environments where education can have a lasting impact beyond the classroom.

By turning functional school spaces into educational assets, the campaign demonstrated how trade and community media can extend beyond brand awareness to deliver meaningful public health value. It is a clear example of how thoughtful execution can turn simple surfaces into powerful tools for long term behaviour change.

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