Activations

ColgateTriple Action 50ml sales were driven during the January 2026 back-to-school period through targeted promotional mechanics. At Makro, a Spin ‘n Win activation created strong shopper engagement, while Masscash (Jumbo) stores ran a “buy product and get a free shrink” offer. The combined promotion delivered excellent results and proved to be a great success.

Key tavern outlets were selected in Gauteng and a full brand activation took place at these sites.

MegaVision Media deployed trained brand ambassadors at key locations to promote Sensodyne Cavity and Sensitivity, conduct chill tests, hand out samples and educate consumers on the benefits of the toothpaste. Additionally, customer feedback was collected through in-person surveys and incentive-driven promotions encouraged immediate purchases at participating retail sites, including Makro's Shoprites, Taxi Ranks and Engen Fourcourts.