Mainstay Tavern Activations

Mainstay set out to strengthen its competitive advantage within the general trade, a channel defined by high frequency purchases, strong local relationships and intense competition for visibility. Success in this environment depends less on short term promotions and more on consistent, credible presence at the point of sale.

To support this objective, Mainstay appointed MegaVision Media to manage and execute all in-store activations and branded elements. The focus was on building sustained visibility in everyday retail environments where purchasing decisions are made quickly and often on impulse.

MegaVision Media delivered end to end activation support, from planning and rollout through to on-the-ground execution. Branded elements were designed to work within the realities of general trade stores, cutting through visual clutter while remaining practical for store owners and shoppers. The aim was to ensure Mainstay was consistently visible, recognisable and easy to find across multiple touchpoints.

By consolidating activations under a single execution partner, Mainstay achieved greater consistency in look and feel across its footprint. Each branded installation contributed to a broader presence that reinforced the brand over time rather than relying on isolated exposure.

The result was a stronger, more competitive position in general trade. Through disciplined execution and relevant in-store branding, Mainstay was able to reinforce its presence where it matters most, while MegaVision Media ensured the activations delivered real impact at store level.

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